We were recently asked:“What do most people mess up in an elevator pitch?”
Delivering an effective message is important whether you are making a sales presentation or trying to get an interview. Most people fail to do two things:
- Form a strategic thought or message to communicate
- Practice their elevator pitch
Strategy is important in almost anything we do and most people would agree that planning is a good thing. When it comes to a person’s elevator pitch most times they don’t plan it however, they “wing it” when asked what they do or are presented with a chance to introduce themselves.
The problem with this approach is we can easily be distracted and may not deliver a focused message that accurately relates our capabilities and wants/needs.
A format used in the GigSpire Program is the S.T.A.R. format:
- Situation – Explain the problem in 15 seconds or less
- Task – Identify a task or two tasks needed to solve the problem
- Action – Identify the action you take to resolve the problem and address those tasks
- Result – Explain the results of the actions you take to solve the problem
PRACTICE, PRACTICE, PRACTICE
The entire pitch should be 90 seconds or less and the person should practice it so that it flows smoothly. We recommend practicing in front of a mirror or with another person to be sure and individual is comfortable delivering his or her elevator pitch.
Be sure to be prepared when asked about what you are looking for, that’s our advice!